What should you know about backlinks

The world we live in is quickly becoming more interconnected than ever before, and Google’s algorithms and online trends are a big part of that. The Internet allows us to do business without boundaries. On the contrary, Google’s algorithm actually prioritizes sites which are better connected to the rest of the Internet with backlinks to other sites.

However, achieving Internet success is a lot more complex than simply posting as many randomly hyperlinked articles as possible. It’s important to know why those hyperlinks matter, what they lead to, and what makes backlinking, resource linking, and every other manner of linking content across websites, companies, influencers, and platforms a social commercial and social tool.

So what are backlinks, and how can you use them to take advantage of the interconnectedness of the online sphere and boost your SEO ratings like never before?

Backlinks 101

First things first – for the uninitiated, backlinks ar