social media marketing

Social media for Small Business

By | local business marketing, Social Media | No Comments

Social media fоr small buѕіnеѕѕ can produce excellent results if carried out correctly. Thе роtеntіаl of social media platforms іn leveraging the brаnd’ѕ online vіѕіbіlіtу hаѕ been rесоgnіsеd and accepted bу many ѕmаll buѕіnеѕѕ owners, hеnсе, SMM ѕеrvісеѕ hаvе become оnе оf thе іntеgrаl соmроnеntѕ оf their buѕіnеѕѕ marketing strategies.

Utіlіsіng social media рlаtfоrmѕ the small buѕіnеѕѕеѕ саn generate mоrе buѕіnеѕѕ leads and rеасh out tо thеіr роtеntіаl customers. Thrоugh SMM ѕеrvісеѕ, a brand enjoys online еxроѕurе аnd аѕ a result, bеttеr wеb trаffіс іѕ generated.
social media for small businessSocial mеdіа fоr small business rеԛuіrе соnѕіѕtеnt effort аnd аdерt рlаnnіng. Thrоugh рrореr іmрlеmеntаtіоn of social mеdіа рlаnѕ, a business саn dеrіvе multifarious bеnеfіtѕ. Sосіаl media рlаtfоrmѕ ѕuсh аѕ blоgѕ, social networking sites, dіѕсuѕѕіоn fоrumѕ and review wеbѕіtеѕ рrоvіdе prospective channels whеrеіn thе SMM саmраіgn can bе rіghtlу initiated.
Blogs аrе оnе оf the most роtеnt fасtоrѕ hеlріng thе ѕmаll buѕіnеѕѕеѕ іn increasing their vіѕіbіlіtу. It is advisable that all businesses should hаvе аn optimised blоg posting regular articles that add value to the readers. It’s also a good idea to participate in dіѕсuѕѕіоnѕ оf blogs within your niche.

Blogs can be great for new launches, promotions, continued brand awareness and of course to keep in touch with your current and prospective customers.

In today’s market if you haven’t got a Facebook page your are really missing out, but just having a page isn’t enough. It should be properly branded and kept up to date with value added content about your niche. Visit other pages within your niche and comment on posts, if you add value to discussions people will be more inclined to like your page.Your Facebook business page is great for engagement but remember to keep direct promoting down to a minimum, 80% value 20% promotion. Try running competitions and ask for a like and share to enter.

Twitter іѕ also аnоthеr wау for you to create brand awareness for your business and build a marketing list, again it’s all about giving people a reason why they should follow you remember nobody wants to be sold to 24/7. Make sure your Twitter channel art is concurrent with your brand and integrate it with Facebook and your other social media platforms.

Some of thе соrе bеnеfіtѕ are:

  • Real-time соmmunісаtіоn tо уоur customers
  • Inѕtаnt fееdbасk оn a рrоduсt/ѕеrvісе
  • Rаіѕіng brаnd аwаrеnеѕѕ
  • Lеаd Gеnеrаtіоn
  • Drіvе wеbѕіtе trаffіс
  • Vіrtuаl fосuѕ groups
  • Sеаrсh engine optimisation lіnkѕ

Thеrе ѕееmѕ tо bе nеw social websites popping up еvеrу dау. Sоmе wеbѕіtеѕ are mоrе nісhе specific whіlе оthеrѕ аrе brоаdеr. Choosing thе rіght рlаtfоrm tо spend уоur valuable time can bе frustrating. Before small buѕіnеѕѕеѕ ѕtаrt ѕubѕсrіbіng tо thе thоuѕаndѕ of wеbѕіtеѕ оut thеrе, thеу fіrѕt nееd to outline whаt their goals аrе fоr a ѕосіаl mеdіа ѕtrаtеgу. Mоѕt оbjесtіvеѕ аlіgn wіth ѕосіаl mеdіа’ѕ соrе benefits but ѕоmе ѕmаll buѕіnеѕѕеѕ lооk for dіffеrеnt goals.

Sоmе соmmоn small buѕіnеѕѕ gоаlѕ include:

  • Brаnd реrсерtіоn
  • Competitive аnаlуѕіѕ
  • Nеtwоrkіng
  • Evеrуоnе else is dоіng it

Whісh wеbѕіtеѕ аrе the best fоr my buѕіnеѕѕ?

Sоmе оf thе more рорulаr ѕосіаl media wеbѕіtеѕ аrе Twitter, Facebook, YоuTubе, LinkedIn, Flісkr, Dіgg, аnd many others. LіnkеdIn іѕ great fоr networking whіlе Dіgg іѕ grеаt for bооkmаrkіng wеbѕіtеѕ you fіnd іntеrеѕtіng оn the Internet. Twitter іѕ grеаt for announcing whаt уоur соmраnу іѕ wоrkіng оn аnd Flickr іѕ great at ѕhаrіng recent corporate outing рhоtоgrарhѕ. By now you already know that Social Media is one awesome way to go viral and make your business known.

cost of seo

How Much Does SEO Cost?

By | local business marketing, local seo, SEO | No Comments

Most people understand that SEO is expensive, but how much should SEO really cost? If you search for “search engine optimization corporations,” on Google you’ll see that many agencies charge a fee of £1000 as a minimum monthly engagement fee (although this can be lower for local SEO services). You’ll also find less than stellar companies offering SEO services for a very low price such as couple hundred pounds per month or even less.

There’s a large gap in pricing because it boils down to effectiveness as well as the quality of the services being offered by these SEO companies. SEO is driven by the content of the site in today’s world and it’s clear to see that sites which offer services for a very low fee aren’t going to be able to provide you with the quality service that you need to be successful online.

 

seo agency

There are Three Types of SEO Providers You Need to Know About

 

Experienced SEO Agency

An experienced SEO company will have a keen interest in any company they work with. They are looking for long-term business relationships and will provide a high ROI or return on investment. They typically provide all sorts of services you need such as conversion tracking, analytical data, and results that can be measured. You’ll get a high quality of service when you choose one of these providers. IF your SEO company wants you to succeed as much as you want to, then you have found a good provider for the services you need.

SEO Agency That Doesn’t Know Better

This type of SEO company usually outsources the work that they do. They don’t do the work so there’s have zero control over that work. This type of company is at the mercy of their providers. These providers usually don’t deliver high quality work. They may seem professional on the surface, but the work delivered is usually on the amateurish side.

SEO Agency That Just Wants Money

There are also SEO agencies that just want your money. They will tell you want you want to hear such as getting a rank on Google at number one within 72 hours. They ask you to pay right away by Western Union or another method and you’ll also get bonuses such as a unicorn or free cash too! It’s safe to say these companies are not going to deliver.

If you’re an executive or CEO and don’t understand the landscape of SEO and just focus your efforts on price, you’re going to be in for a surprise. In the long run, you’ll end up costing your organisation more money than needs to be spent. It’s best to go with an experienced SEO company from the very beginning as the extra cost will more than pay for itself.

 

Here’s Why Amateur SEO Is Actually More Expensive Than a Quality SEO Company

 local seo services

The Link Audits Aren’t Cheap

You can think of a poorly running website as a car that has the same issues. To fix a poor performing car, you look under the bonnet for problems. This is the same thing you do on a website only you look at the website links and do a link audit. When you do a link audit you inspect the inbound links to the site and then find the ones that are toxic. There are automate programs you can use, but these aren’t always as accurate as you want them to be.

You need to do an audit manually and have it done by an individual that understands what to look for. This is a labour intensive process which can be tedious as well. Some agencies will charge thousands of pounds or dollars to have this done side-wide. This link audit guide will help you understand more about what a complete link audit is going to involve.

Full Link Clean-ups Can Be Even More Expensive

If you do an audit and there’s a lot of toxic links, these will need to be removed. You can have Google disavow the links which are harmful to your website. This isn’t a simple process as if you want to regain your rankings you have to put in the effort to request the removal of all the links impacted manually.

Google says that it expects a webmaster to mare a solid effort to clean up links which the search engine considers unnatural and not just upload a list by using a disavow file. This process can be quite time consuming as you’ll need to reach out to website owners and request that they remove your links. This is why many SEO companies will charge around £3,000-£20,000 to clean up your links.

Penalties Can Make Your Traffic Disappear Quickly

Google penalized the website Overstock in February of 2011 because they offered discounts to schools that placed links which were anchor-specific on their sites. Overstock was no longer on the main Google search page for around two months. The company estimated that its revenue fell about 5% as a result of this which is a large chunk of their business. This was all because they had a large instant drop in their traffic numbers. Companies will usually get an audit done by professionals because they used low quality SEO services and have traffic drops which can occur quite quickly.

If Your Site is Deindexed Your Brand Can Be Ruined

If your site doesn’t show up in Google at all, this can ruin your brand. If you have no Google traffic, you won’t do very well. If Google thinks you violate its guidelines, then it can remove your site from its index. The Google webmaster guidelines contain complete information about this. If you use a SEO company which uses spam-style links, either knowing this or not knowing this fact, your brand may be removed from Google completely and you’ll lose a lot of business.

If you’ve been a victim of low quality SEO, we want to hear from you. Please let us know by using the comments sections located below.

 

local seo services

Local Business SEO

By | local business marketing, local seo | No Comments

We all know running a business is hard enough work in its own right, you may already have a loyal client base but how do we go about getting more customers.

I’m pretty sure that you may well already have a website but keeping it maintained and up to date can be just as hard work as running the business itself, and how do we go about getting more visitors to the website. Maybe you have simply let your online presence drift off into the wind as it has proved too difficult to build that all important exposure.

local business seo

This is where small business SEO services can help. They can create a tailored plan that suits your needs and implement some basic search engine optimization procedures that will help considerably when it comes to ranking your website higher in the SERP’s (Search Engine Results Pages). It stands to reason that if you can get your site ranked higher in Google then you will attract more visitors, and of course more visitors means more customers.

So by employing the services of a local business SEO they will be able to work with you and implement some of the following steps to help increase traffic to your business.

 

Keyword research

It can often be very difficult to rank for your specific key word or phrase as competition can be high, but it is often much easier to rank and increase online exposure for long tail phrases which your nominated SEO agent will be able to research and target for you. While this can be achieved by using research tools such as the Google keyword planner for free often your local business SEO agency will use software that speeds up the process and delves a little deeper, resulting in higher quality search terms. If you are undertaking the task yourself think about what your potential customers may be searching for to look for you product or service, then check on the keyword planner tool to make sure it has good search volume but not super competitive.

 

List your business on Google Local and Business

Almost a must for any business that has online presence, Google business is their way of controlling what information shows up in local Google searches and maps. This is beneficial to you as a business owner as it makes it easier for potential clients to find you. Google local is set in place to help you communicate with your customers through social interaction allowing responses to reviews and comments about your business etc.

Getting yourself listed with Google will help you show up in the “snack pack” although to get in the top it may require some work that your small business SEO services can provide such as back linking and lots of quality citations.

 

Optimizing your content and website

It may sound obvious but if you are unaware optimizing your website is probably one of the most important pieces of the jigsaw in order to show up high in the SERP’s. Quality content on either a blog section of your website or a news feed is key here. Content is easy to acquire and relatively cheap. There are many services whereby content for your site can be published for as little as $5.

 

Creating consistent citations on local business listings

Search engines hate inconsistency in business listings, ensure all of your listings, also known as citations contain the exact same information.. that is business name, address and phone number. Ensure that they correspond with your website and any social media sites you run. Speak to your local SEO agent about citations and how to format them correctly. If you are doing this yourself I recommend whitespark.ca it is a great tool for finding local citations.

 

Social Media

promoting a local business

 

One of the current major ranking factors for any niche or business is social media, make sure you have optimized social media accounts on Facebook, Google, Twitter, LinkedIn and Pinterest. Use these accounts to create buzz around your business and be sure to interact with your flowers.

Creating social media accounts leaves what are known as social signals about your business, it is highly considered to be one of the most beneficial ranking factors by Google and other search engines in 2016. One important factor is to use the 80/20 rule when posting to your accounts. deliver content of vale and tips within your niche 80% of the time and the remaining 20%…yes you guessed it you can sell your services / products to your followers. Remember no one likes to be sold to 24/7 but give out great value and people will listen, this can only help to boost your social presence.

 

Just get it done

This might look like a lot of work to complete but by hiring a professional service that can provide quality local service search engine optimization you will be surprised how quickly you will be able to attract new custom. The most important thing to consider is your Return On Investment or R.O.I.

So say for example your small business SEO services are charging X amount of pounds per month for their service consider the following:

  • How much is a potential customer worth a year
  • How many customers will be brought in by using An SEO service
  • What are my potential gains
  • What is the R.O.I

I am pretty sure that you will find that if by spending X amount per month you can gross Y amount then using a local SEO service will in the long run pay off for your business. Try our free website audit to see what improvements you could make. https://www.glowserp.co.uk/test-your-website/

small business marketing

Marketing Strategies for Small Business

By | local seo | No Comments

Are you trying to expand your business?

But confused about your budget?

Well, you can promote your business very quickly with your little budget.

Today in this article, I will explain how to start small business marketing, local business advertising, promoting your business and how to promote your website. Trust me! All these things you can go down on a tiny budget. Nowadays, the internet is acting a vital role in business promotion. Through the internet, you can promote anything very quickly and very fast. However, there are many other options other than the web. I will talk about every possible thing that will not wash out all the money from your wallet.

 

small business marketing

 

 

 

 

 

 

 

So let’s see:

Small Business Marketing Ideas

Focus on SEO: If you want to promote your business online, SEO is the only key to success. Well, SEO means search engine optimization. You will only be able to push your website or blog forward through SEO. If your site is full of SEO content then people around the world will find your product of website very quickly. Therefore, SEO is the key to promoting your business.

Social Media: Social media is another important way if you are trying to promote your website or trying to do small business marketing. You can use Facebook, LinkedIn, Instagram, Twitter and some other social media network. Just get yourself connected with every social worker friends and tell them about your business. They might get interested in your product or business plan. You can create a Facebook or Twitter business page where you can tell everything about your business and products.

Create Good Content: Good content means a content rich in SEO keywords, information, and eye-catchy. Create each and every content with SEO keywords. Before you use SEO keys, you have to do some research about keywords. However, keywords are not enough. You have to make the whole content very creative and catchy. The client should not feel bored when they see your content.

Video Publishing: Yes! Creating videos is another grat idea for promoting your business. You can create an instructional video or product based video for your business. This is how your audience will have a clear picture of your business and product you are trying to promote.

Create Infographics: Infographics is one of the coolest ways for small business marketing and to promote your website. You can create few infographics where you will describe every single aspect of your business. But remember, infographics should be interesting, not so big and colorful.

Business Card: You can have your business card. When someone comes face to face to buy some products from your business, you can give your business card to them. This is how you will let other people know about yourself and your business.

Email Marketing: Email marketing can be a plus for your business. Collect all the emails from your friend and relatives. You can also get some bulk email addresses. Now send them bulk mail. Tell them about your product and business. Do not forget to use an email signature. It brings professionalism to your email marketing.

Local Business Advertising: You can advertise your business locally through online or the banner, poster or leaflet. You have to set a target first. If you want to spread your business locally, then online advertising and the paper ad will work quite right. You can do worldwide advertising through online. Will not cost that much money.

Finally, I can tell you that, these few approaches are the finest ways to promoting your business. If you want to improve your website you can follow these simple rules. Because small business marketing is not so expensive.

For information on our SEO, Social Media and Video marketing services click here

local seo services

How much do SEO services cost?

By | Company News | No Comments

We get asked this question at least once a day and the answer is always the same – it depends on a variety of things such as number of keywords you want to rank for, niche, competition etc.

One thing is for sure you get what you pay for and if you are debating using someone that is selling search Engine optimisation services for an extremely small amount of money (I saw someone the other day offering this for £20 per month) don’t expect too much.

how much do seo services cost
OK for a totally unique keyword such as “socks with green rabbits on” or 10 inch rabbits for sale in Romford” (and I am talking about the animal) it will in most cases be fairly easy to rank top in Google for that keyword but in 99% cases there is a lot of work that goes into SEO.

Professional SEO services can add huge value to a business and in some cases turn a flagging business into a very successful organisation, how is this you ask?
Simply put it will put your business right in front of hundreds or maybe thousands of people searching for your product or service.

The process that goes into making this happen is a combination of procedures, research and resources, the same that many business go through to provide you with a top quality service.
If a roofer was offering you a new roof for £150 or a garage claiming they could change your clutch for £25 would this make you question the level of service and the end result?

Being at the top of Google is a place all businesses would like to be and it is possible…however remember that in the normal business world you certainly get what you pay for.

seo agency essex

SEO Company In Essex

By | Company News, local seo | No Comments

As we are relaunching our blog and starting and the fact that we are a SEO company in Essex we thought what better way to start than to look at local businesses and the importance of investing in local seo strategies. We have spoken to many local business owners and it is surprising how many still are unsure of how to push brand awareness and even why online marketing should be a big part of their promotion.

 

Why Local SEO?

For a moment forget you are a business owner and think about the last time you was looking for a service or product.
There is a good chance you turned to your PC, laptop or other device and typed your search term into Google or Bing, now lets say for this example you where trying to find a roofing company in Basildon, Essex.

Did you scroll through all the listings looking through page 10, 20, 30 and beyond? I would say probably not.
Does this mean xyz roofers on page 28 are no good? Not at all in fact they may be an extremely good roofing business with very competitive costs…but the chances are you will never know.

You see most people will never scroll past the first pages, with the top 3 organic listings receiving the most clicks, so how much business is xyz roofers on page 28 losing, probably quite a bit!

 

seo company in essex

 

Make Sure You Are Found

If you haven’t already put yourself in the position of your potential customers and search on Google for your products or services. Are you coming up on the first page, preferably in the top 3 listings? If the answer is no you need to take action to be found when your target market are searching otherwise you passing business to your competitors.

Local SEO has so many factors to be successful and one of those is a Google business listing.
Every local business should be on Google My Business with a completed profile and at least 5 reviews (hopefully 5 stars) this will help Google show your company for the correct location and in time help you climb into the snack pack (The 3 location listings at the top of Google) with combined SEO techniques. Make sure you add some photos and your opening times along with the exact format your business name, address and phone number appears on your website.

Local SEO is something to taken seriously as it will provide you new customers every month and with a long term seo strategy it will be far more viable than paid internet advertising as once positioned at the top target organic traffic will flow to your website giving you more customers and more revenue.

If you would like to test your websites seo visit our main Essex page and take our free seo website audit. Test your SEO

 

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  • Social Media
  • Email Marketing
  • Business Marketing