Increase Visability for Non-Branded Search Terms by 84%

The Client

The HotShots brand owns themed barbers and hair salons in five different UK locations.
The business has a good local reputation with positive feedback from customers.

Although the local barbers and hair salons were attracting good foot traffic they also required a good presence in the local online search. They were appearing for brand searches but were only ranking for a small number of other industry target keywords. 

Hotshots asked us to help them appear within their different locations for the same search terms their competitors were showing for and increase overall ranking on Google local search and the maps listings.